TOP MARKETING AWARD FOR VIRGIN ATLANTIC CARGO

Virgin Atlantic Cargo’s distinctive marketing has earned the airline the coveted Marketing

Award of the Year in the Payload Asia Awards 2014.

The award winners were announced at a gala dinner in Singapore, attended by some 300

leading executives from the region’s air cargo industry. Virgin Atlantic Cargo was honoured

for the second time in three years for its stand-out marketing campaigns.

Announcing the award, Donald Urquhart, Editor of Payload Asia, said: “This award is aimed

at recognising clever, creative, thought provoking and/or quite simply beautiful advertising.

Although there is increasingly stiff competition in this area Virgin Atlantic Cargo – for the second

time - has clearly demonstrated it fits the bill in all of these points with marketing that makes

you stop, look and most likely smile!”

In addition to its memorable ‘Our world revolves around our customers’ and ‘A splash of

difference’ advertising campaigns, and it’s hard to ignore external communications and

promotions, Virgin Atlantic Cargo is well-known for its creative exhibition stands at leading

industry events such as Air Cargo Europe, and its role as host of the ‘welcome’ party at the

CNS Conference in the United States which has seen the number of annual attendees more

than double to over 550 U.S freight industry executives end since Virgin’s sponsorship began

in 2013. And who else would organise a Christmas party for customers in Johannesburg in July!

Karen Kerslake, Head of Marketing & PR, at Virgin Atlantic Cargo, said: “We believe marketing

is all about being memorable, impactful and informative and we apply this approach across

everything we touch. We also like to have a little fun along the way, taking care to understand

the regional and cultural differences of the audience and country we are speaking to. Our

number one objective is to get noticed by standing out from the crowd and to leave our

audience wondering ‘What’s Virgin going to do next?’ We are therefore extremely proud

to have won this award."

                                                                                  -ends-