SEKO
Logistics has acquired an equity stake in full service ecommerce agency, Metakinetic, in the company’s
latest move to provide a complete solution for growing retailers.
Metakinetic has now joined forces with
Red Hot Penny, another part of the SEKO Logistics group of companies. The unification
of the two agencies under the Red Hot Penny brand combines their extensive experience in creative design,
ecommerce technology and digital marketing, with SEKO’s global warehousing and
fulfilment operations, providing a truly end-to-end solution for retailers.
The new agency is concentrating
its efforts on distinguished retail clients from a variety of sectors,
including luxury goods, the arts and fashion brands. Already boasting a portfolio
of clients that includes Rolex, Bodas, Claudia Schiffer, River Island ,
Merc and Larsson & Jennings, Red Hot Penny will tailor its offering to
provide unique, high-performance solutions that challenge the boundaries of
traditional ecommerce.
Darren Bull, Co-Founder of
Metakinetic and Managing Director of Red Hot Penny, commented: “We are at the
beginning of a new chapter for our business, which has historically been all
about the technology. Combining our passion for tech with Red Hot Penny’s
unrivalled creative expertise and SEKO’s logistics offering means that we are
providing something quite unique in the industry.”
Jason Thomas, Creative Director at
Red Hot Penny added: “We are already experiencing significant demand for our
holistic approach to ecommerce; retailers want an agency that will grow with
them as they extend beyond the UK
market and capitalise on overseas opportunities. Our distinctive and agile
offering allows us to support them throughout their journey.”
SEKO Logistics has established a leading
position for providing solutions that enable retailers to fast track their
businesses into the $1.5 trillion global ecommerce market. In the last 12
months, SEKO Logistics has launched a new integrated ecommerce and logistics
division, SEKO Omni-Channel Logistics, and partnered with Secans Global to set
up SEKO Store Development Services, a new joint venture that delivers project
and process management solutions to help expanding retail businesses open
stores faster, with greater control and cost efficiency, and increasing their
sales weeks per store in new markets.
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About Red Hot Penny
Red
Hot Penny is a creative ecommerce agency specialising in end-to end solutions
for online retailers. Based in Wokingham, Berkshire ,
Red Hot Penny is part of the SEKO Logistics group of companies and provides
consultancy, design, ecommerce web development, marketing and logistics
services to a wide range of online retailers. Red Hot Penny has worked with
clients that include M&S, River
Island , Rolex, Claudia Schiffer,
LowePro, Bodas and SanDisk. www.redhotpenny.com
About SEKO Logistics
We provide a
suite of logistics services which enable you to use your supply chain as a
competitive differentiator. As a customer centric organization, we are powered
by the expertise of our people and our in-house-developed, best in class,
customizable technology. It is this combination which gives SEKO its strength. With
over 120 offices in 40 countries worldwide, SEKO’s unique shareholder
management model enables you to benefit from our specific industry sector
expertise, coupled with vital in-country knowledge and unparalleled service at
the local level. This unique model provides you with:
• Hands-on
service and support
• Personal relationships
• Creative, customized solutions
• Responsiveness and reliability
• Flexibility and consistence
• Personal relationships
• Creative, customized solutions
• Responsiveness and reliability
• Flexibility and consistence
We have a flat management structure, with
just three layers between you and the CEO, making us ‘fast on our feet’ in
delivering solutions that can meet your exact requirements. This lean and
nimble structure increases our decision-making speed and gives us an ability to
implement customized solutions which far exceed those of our competitors. For
more information visit our website www.sekologistics.com
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